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The owners of TGI Group restaurants have joined forces to create Terra jollof Cube.

Tropical General Investments, makers of Terra Jollof Cubes, has said it will continue to spare no efforts in producing quality seasoning cubes for the benefit of the consuming public.

As a result, the firm said it would partner all stakeholders including caterers to create more awareness about the product.

According to the statement, Terra Jollof Cubes is packed with a unique mix of traditional ingredients like pepper, thyme, turmeric and garlic among others in a single cube to deliver that bottom pot Jollof taste that stands out in a competitive marketplace.

It said a cross-section of chefs, caterers and homemakers, who offered their perspectives said that Terra Jollof Cubes had not only further simplified the process of preparing Jollof rice with its exciting combination of traditional spices in a cube but has greatly improved their jollof rice aroma and taste.

Eunice Udoma, a housewife and mother of three, who lives in Agege area of Lagos, was quoted, “I have always sought to achieve that extraordinary bottom pot taste of Jollof rice I eat at some parties at home. I always get close to achieving it but never spot on. My friend at work introduced Terra Jollof Cubes to me and since my first trial, I have never missed having a pack of Terra Jollof Cubes in my kitchen cabinet.

“Addition of Terra Jollof Cube to my pot of Jollof rice has added a remarkable taste to my Jollof, leaving my family with smiling faces of satisfaction and with no single grain left on the plate.”

Group executive director of the firm, Deepanjan Roy, said the company was delighted with the positive feedback and was confident that Terra Jollof Cubes was achieving its objective of elevating the taste and aroma of Jollof rice across homes, restaurants and on celebratory occasions.

He said, “We saw a vacuum in the area of giving our consumers a seasoning cube that is tailor-made for their jollof rice cooking and we went ahead to fill it.”

Chief Marketing Officer, TGI Group, Probal Bhattacharya, said Terra Jollof Cubes symbolised the understanding of what consumers value in their tasty, bottom-pot, flavourful jollof rice.

“We developed Terra Jollof Cubes after years of in-depth research, studying and understanding the consumers’ palate and taste preferences in various regions as well as their ways and patterns of cooking Jollof rice. We unearthed rich insights from these studies that guided us in developing the very special recipe for Terra Jollof Cube that is now being so widely appreciated by consumers,” he said.

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