Flutterwave, Africa’s leading payment technology company, has announced that it will team up with Multichoice Africa to bring back Africa’s biggest reality franchise with a special edition titled Big Brother Titans. This was announced at press conferences by the organizers of the exhibition in Lagos (Nigeria) and Johannesburg (South Africa).
Big Brother Titans is a combination of two of Africa’s biggest reality shows, Big Brother Naija and Big Brother Mzansi.
In the new season, roommates from Nigeria and South Africa compete in the Big Brother House for the $100,000 Titan Crown and other great prizes.
With the theme “Rise of the Giants”, this season aims to promote African unity and excellence through entertainment.
The show, co-hosted by Ebuka Obi-Uchendu and Lawrence Maleka, is available 24/7 to viewers in the US, UK, Ireland and over 40 African countries, of which Flutterwave is active in 34 countries.
Flutterwave is committed to serving the members of the small business community in Africa and helping them grow and develop their businesses on the African continent.
The spotlight campaign began at the start of Season 7 of BBNaija when FootCity, Avoir Jewelry, Famasi Afrika, and other SMEs were featured for free, helping boost sales. Africa-via-bbtitans/Flutterwave plans to use its influence in Africa to reach out to members of the small business community and help them grow and expand their business across the continent.
At the start of the seventh season, BBNaija launched an advertising campaign that featured FootCity, Avoir Jewelry, Famasi Afrika, and other SMBs for free, helping boost sales.
Regarding this collaboration, Dr. Busola Tejumola, Chief Content Officer, MultiChoice Nigeria With the Big Brother Titans, the entire African continent has been immersed in entertainment rarely seen on reality shows.
We are ready and excited to partner with a company like Flutterwave to make this a reality.”
Paul Harris, Regional Manager for Flutterwave South Africa, said: The event is broadcast in 40 African countries and is an opportunity to support businesses in those countries.
Big Brother Titans will provide more ways for small businesses to reach a wider audience on Flutterwave.
Through this sponsorship, we are showing African businesses that they can start anywhere and go far.