TikTok's investment in e-commerce is paying off

TikTok’s nascent venture into online shopping is paying off, with its e-commerce affiliate gaining a substantial market share in Southeast Asia just a year after its launch, a report said Thursday. TikTok Shop capitalised on the legions of users of the popular video-sharing app to expand its business in 2022 after testing the waters in Indonesia in 2021, Momentum Works, a Singapore-based…
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