In this edition of the Certified Series by Ranks Business, we spotlight Ghana’s own Serwaa Amihere — a media powerhouse and fashion icon whose influence goes far beyond aesthetics. Ranked among the Top 25 Certified Brand Influencers of Q1 2025, Serwaa is setting a new standard in how brand influence should be done in Africa.
Stylish, authentic, and deeply connected to her audience, Serwaa doesn’t just promote brands; she lives them. From luxury fashion to lifestyle and beauty, the brands she aligns with reflect her grace, values, and relevance. And if she doesn’t use it? She doesn’t influence it.
Her reach, though based in Ghana, cuts across the continent, resonating with a generation that values honesty and elegance in equal measure. Every campaign she touches is layered with intention and impact, creating a lasting impression that brands crave.
It’s no surprise she ranks among the Top 25 Certified Brand Influencers of Q1 2025, selected from over 100,000 influencers across Africa — a true testament to her credibility, influence, and the consistent results she delivers.
In a fast-moving industry where trends come and go, Serwaa Amihere is building legacy. Not just trending — transforming.
